Keyword Intent Classifier
Sort keywords into informational, commercial, transactional, local and navigational by the modifiers they contain.
About this tool
Reads a keyword list and groups it by what the searcher is likely trying to do, so a content plan can be built around page types rather than a flat list of phrases.
The classification comes from the words alone. That works well when the modifiers are explicit — "how to", "buy", "vs", "near me" all say plainly what the searcher wants — and not at all when they are absent. A bare noun could be any intent, and the only way to settle it is to look at what is currently ranking.
So bare terms are returned as **unclear** rather than being filed under informational. A tool that classifies everything confidently is a tool that is wrong about a third of your list without telling you which third.
Common questions
How accurate is this?
Accurate where a modifier is present, unreliable where none is. That is why unmarked keywords are returned as unclear instead of being assigned a default. Checking what already ranks is the only way to settle those.
Why does intent matter more than volume?
Because it decides what the page has to be. A guide will not rank for a transactional query no matter how good it is, and a product page will not rank for "how to". Matching the page type is usually the fix when a well-written page never ranks.
A keyword was put in the wrong group. Why?
Most often because it contains a word that usually signals something else — "best price" carries both a commercial and a transactional marker. The matched word is shown in its own column so you can see which rule fired.
Does this use search volume or competition data?
No. Nothing here connects to a keyword data provider, so no volume, difficulty or CPC figure is shown. Inventing those would be worse than leaving them out.